Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2022-03-15 DOI:10.1080/1553118X.2021.1994408

C. Rudeloff, Sigrid Bekmeier-Feuerhahn, Jörg Sikkenga, Aliena Barth

引用次数: 2

Abstract

ABSTRACT This study aims to analyze what leads to particular communication practices in start-ups. We propose a connection between the entrepreneurial decision-making logics causation and effectuation and strategic communication. To reveal different configurations of conditions that lead to one-way and two-way communication approaches, we conduct a QCA (n = 18). As a result, five paths can be identified. It can be concluded that situational factors activate decision-making logics that lead to different communication approaches. This article provides a better understanding of the antecedents of strategic start-up communication, enriches the literature on one-way and two-way communication approaches and demonstrates that QCA can be implemented fruitfully in strategic communication studies.

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战略创业传播的单向与双向条件:定性比较分析

摘要本研究旨在分析是什么导致了初创企业的特定沟通实践。我们提出了创业决策逻辑因果关系与战略沟通之间的联系。为了揭示导致单向和双向通信方法的不同条件配置，我们进行了QCA（n=18）。因此，可以识别出五条路径。可以得出结论，情境因素激活了决策逻辑，导致了不同的沟通方式。本文更好地理解了战略启动沟通的前因，丰富了单向和双向沟通方法的文献，并证明了QCA可以在战略沟通研究中卓有成效地实施。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.