Off limits: The role of news and social media in developing sexual assault and harassment as a campaign issue during the Indian parliamentary elections of 2019
{"title":"Off limits: The role of news and social media in developing sexual assault and harassment as a campaign issue during the Indian parliamentary elections of 2019","authors":"Pallavi Guha","doi":"10.1177/17427665221135110","DOIUrl":null,"url":null,"abstract":"In September 2018, the second wave of #Metooindia resumed in India, opening up conversations on sexual assault. Surprisingly, this did not lead to the inclusion of sexual assault as a key campaign issue in the Indian parliamentary elections in early 2019. This study investigates the underlying role of news media and social media in building an anti-sexual assault agenda in the 2019 Indian Lok Sabha election campaign. It builds on past literature on rational choice decision-making theory, social media activism and rape as a political issue in campaigns. This mixed method study includes the analysis of political manifestos and Facebook posts during the campaign, news articles published in the two most circulated English newspapers in India and interviews with political journalists. The restrained mainstream media coverage of sexual assault and pan-Indian social media platforms helped to limit the issue from becoming a part of the campaign during the elections.","PeriodicalId":45157,"journal":{"name":"Global Media and Communication","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Media and Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/17427665221135110","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
In September 2018, the second wave of #Metooindia resumed in India, opening up conversations on sexual assault. Surprisingly, this did not lead to the inclusion of sexual assault as a key campaign issue in the Indian parliamentary elections in early 2019. This study investigates the underlying role of news media and social media in building an anti-sexual assault agenda in the 2019 Indian Lok Sabha election campaign. It builds on past literature on rational choice decision-making theory, social media activism and rape as a political issue in campaigns. This mixed method study includes the analysis of political manifestos and Facebook posts during the campaign, news articles published in the two most circulated English newspapers in India and interviews with political journalists. The restrained mainstream media coverage of sexual assault and pan-Indian social media platforms helped to limit the issue from becoming a part of the campaign during the elections.
期刊介绍:
Global Media and Communication is an international peer-reviewed journal launched in April 2005 as a key forum for articulating critical debates and developments in the continuously changing global media and communications environment. As a pioneering platform for the exchange of ideas and multiple perspectives, the journal addresses fresh and contentious research agendas and promotes an academic dialogue that is fully transnational and transdisciplinary in its scope. With a network of ten regional editors around the world, the journal offers a global source of material on international media and cultural processes. Special features include interviews, reviews of recent media developments and digests of policy documents and data reports from a variety of countries.