More than just the regional promotion in Japan: The case of Chita Musume

IF 1.5 2区社会学 Q1 CULTURAL STUDIES

International Journal of Cultural Studies Pub Date : 2023-03-23 DOI:10.1177/13678779231160568

Yasuhito Abe

引用次数: 0

Abstract

This article investigates a Japanese transmedia regional promotion project known as Chita Musume Jikkō Iinkai (or the Executive Committee of Daughters of Chita); it critically discusses how the elusive concept of moe was deployed to facilitate and promote regional tourism. Drawing on the male gaze as a theoretical framework, this study uses Rose's discourse analysis I to investigate a wide variety of texts and documents related to the project. In doing so, it demonstrates that this regional promotion practice does not merely contribute to reinforcing its audience as heteronormative masculine subjects, but also redesigns its region as a gazed-upon dating spot.

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不仅仅是在日本的区域推广：Chita Musume的案例

本文调查了日本跨媒体区域推广项目，称为赤地博物馆jikkki Iinkai(或赤地女儿执行委员会);它批判性地讨论了如何利用MOE这个难以捉摸的概念来促进和促进区域旅游。本研究以男性凝视为理论框架，运用Rose的话语分析I来研究与该项目相关的各种文本和文件。在这样做的过程中，它证明了这种区域推广实践不仅有助于加强其受众作为异性恋规范的男性主题，而且还将其区域重新设计为一个备受瞩目的约会场所。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Cultural Studies Multiple-

CiteScore

4.20

自引率

9.50%

发文量

期刊介绍： International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.