Analyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2019-04-03 DOI:10.1080/15332861.2019.1595361

Q. Phan, Adriana A. Amaya Rivas, Tuya Bat

引用次数: 9

Abstract

Abstract Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative conceptual model of the antecedents of electronic word of mouth (eWOM) intention. It examines the effects of website attributes on eWOM intention, a topic that has not been explored in its relation to these attributes. Hypotheses are tested using partial least squares (PLS) modeling of data from 290 online customers in Taiwan. Attitudes toward websites and brand attitudes are found to mediate the link between website attributes and eWOM intention. The moderating effects of website trustworthiness and gender are found to influence the relationship between website attributes and consumer attitudes. This study contributes to the knowledge of the effects of website design that encourage consumers to provide positive eWOM when purchasing clothes via a website and provides some practical suggestions for online retailers.

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购物网站的电子口碑意向分析：一种手段-端链方法

摘要本文采用手段-末端链（MEC）方法，提出了一个全面、综合的电子口碑意向前因概念模型。它研究了网站属性对电子口碑意图的影响，这是一个尚未探讨其与这些属性关系的主题。使用偏最小二乘（PLS）模型对台湾290名在线客户的数据进行假设测试。研究发现，对网站的态度和品牌态度是网站属性与口碑意向之间的中介关系。网站可信度和性别的调节作用影响网站属性与消费者态度之间的关系。本研究有助于了解网站设计的效果，鼓励消费者在通过网站购买衣服时提供积极的口碑，并为在线零售商提供一些实用的建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.