Older Americans are more vulnerable to prior exposure effects in news evaluation

Abstract

Older news users may be especially vulnerable to prior exposure effects, whereby news comes to be seen as more accurate over multiple viewings. I test this in re-analyses of three two-wave, nationally representative surveys in the United States (N = 8,730) in which respondents rated a series of mainstream, hyperpartisan, and false political headlines (139,082 observations). I find that prior exposure effects increase with age—being strongest for those in the oldest cohort (60+)—especially for false news. I discuss implications for the design of media literacy programs and policies regarding targeted political advertising aimed at this group.