Improving strategic decision making with big data-based media analysis - the case of coal power

Q3 Social Sciences

International Journal of Global Environmental Issues Pub Date : 2019-09-30 DOI:10.1504/ijgenvi.2019.10024334

K. Nuortimo, Janne Harkonen

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引用次数: 1

Abstract

Big-data based methods are developed to aid corporate decision-making. This study utilises big-data based global media-analysis to clarify the role of coal-power related media-image in company decision-making. Opinion mining by a specific software tool for media-analysis and monitoring is utilised. The analysis bases on the notion that the media-image of company products - or specific technologies - may impact corporate investment and divestment decisions in the energy sector. The assumption is that coal-power related media-image may cause corporate brandimage pressures. The findings indicate that the general media-sentiment towards coal-power is negative, possibly influencing corporate decisions. The large negative media-sentiment towards coal-power may override the benefits of developing cleaner coal-power and related technologies such as carbon capture and storage and utilisation. The negative media-sentiment towards coal-power may mitigate the more positive image of related less-known technologies. Evidence is provided on the media-impact of coal-power related divestment decisions and potential impacts on decision making.

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基于大数据的媒体分析改进战略决策——以煤电为例

开发基于大数据的方法来帮助企业决策。本研究利用基于大数据的全球媒体分析来阐明与煤电相关的媒体形象在公司决策中的作用。利用特定的软件工具进行舆论挖掘，用于媒体分析和监测。该分析基于这样一种观念，即公司产品或特定技术的媒体形象可能影响公司在能源部门的投资和撤资决策。假设煤电相关的媒体形象可能会造成企业品牌压力。研究结果表明，媒体对煤电的普遍看法是负面的，这可能会影响企业的决策。媒体对煤电的大量负面情绪，可能盖过了发展更清洁的煤电以及碳捕获、储存和利用等相关技术的好处。媒体对煤电的负面情绪可能会削弱相关不太知名技术的正面形象。证据提供了媒体对煤电相关撤资决策的影响和对决策的潜在影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Global Environmental Issues Social Sciences-Geography, Planning and Development

CiteScore

2.00

自引率

0.00%

发文量

期刊介绍： IJGEnvI is a refereed reference and authoritative source of information in the field. Facing up to the challenge of longer-term issues, it completes the trio of journals (together with the IJEP and IJETM) which offer a comprehensive view of the key issues in the environmental debate.