The impact of Covid-19 pandemic on small businesses in tourism and hospitality industry in Malaysia

IF 2 Q3 BUSINESS

Journal of Research in Marketing and Entrepreneurship Pub Date : 2021-10-28 DOI:10.1108/jrme-07-2020-0091

S. Abhari, A. Jalali, M. Jaafar, Reza Tajaddini

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引用次数: 14

Abstract

Purpose This paper aims to investigate the economic impacts of the current coronavirus disease, which is globally known as (COVID-19) pandemic, on small businesses in the tourism and hospitality industry, including food and beverages (F&B) industries in Malaysia during and after the enforcement of the Movement Control Order (MCO) and conditional (CMCO) with the emergence of new business models. Design/methodology/approach In this paper, the implemented methodology involved a secondary qualitative research design based mainly on the existing literature, the World Health Organisation (WHO) reports, the government’s documents, in addition to online sources and observations regarding local business experiences. Findings The findings revealed that implementing effective strategies of recovery, shaping resilience solutions and supporting policies such as the National Recovery Plan, which is backed by the government played a pivotal role in avoiding the turndown of small businesses. Originality/value This critical review is submitted as an original research paper, which aims to provide important perspectives regarding the COVID-19 pandemic impacts on the tourism and hospitality industry in Malaysia. This paper serves as a scholarly platform for further in-depth studies on various resilience solutions of small businesses.

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新冠肺炎疫情对马来西亚旅游和酒店业小企业的影响

目的本论文旨在调查当前冠状病毒疾病（全球称为新冠肺炎大流行）对旅游业和酒店业的小企业的经济影响，包括在实施移动控制令（MCO）和有条件（CMCO）期间和之后，随着新商业模式的出现，马来西亚的食品和饮料业。设计/方法论/方法在本文中，实施的方法论涉及二次定性研究设计，主要基于现有文献、世界卫生组织（世界卫生组织）报告、政府文件，以及关于当地商业经验的在线来源和观察。调查结果显示，实施有效的复苏战略、制定恢复力解决方案以及支持政府支持的国家复苏计划等政策，在避免小企业倒闭方面发挥了关键作用。原创/价值本评论以原创研究论文的形式提交，旨在就新冠肺炎疫情对马来西亚旅游业和酒店业的影响提供重要观点。本文为进一步深入研究小企业的各种弹性解决方案提供了一个学术平台。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Research in Marketing and Entrepreneurship BUSINESS-

CiteScore

3.00

自引率

36.80%

发文量

期刊介绍： The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.The journal stands at the interface of research in marketing and entrepreneurship. Coverage may include, but is not limited to: -The size and structure of the entrepreneurial enterprise. -SMEs and micro businesses approach marketing -Intrapreneurship -The role of entrepreneurship in marketing -The role of marketing in entrepreneurship -How do successful entrepreneurs market their product and services? -Competencies necessary for the successful entrepreneur -The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations -Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes -The influence of external help, support, and personal contact networks -Opportunity recognition -Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs -Strategic and management issues that pertain to marketing -Cultural and sociological perspectives of the entrepreneur -Cross-cultural studies and work on developing economies -Appropriate research methodologies