The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic

IF 0.4 Q4 MANAGEMENT
Danuta Szwajca
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引用次数: 0

Abstract

Abstract In the new reality caused by the coronavirus disease 2019 (COVID-19) pandemic, consumers had to face many challenges, primarily the need to make purchases remotely. Consequently, consumers have been forced to use digital communication channels more often, and many have been forced to use these channels for the first time. The aim of the article is to answer the following question: How did the pandemic affect the preferences of Polish consumers with regard to the use of digital communication and service channels? The article also indicates the requirements and expectations of consumers with regard to digital service channels after the pandemic. The research methodology was based on a critical analysis of the literature, secondary data analysis, and deductive reasoning. The main conclusion from the conducted research is the statement that the pandemic did not significantly change the preferences of Polish consumers regarding the use of digital communication and service channels.
波兰消费者对数字通信渠道的使用——疫情造成的变化
摘要在2019冠状病毒病(新冠肺炎)大流行造成的新现实中,消费者不得不面临许多挑战,主要是需要远程购买。因此,消费者被迫更频繁地使用数字通信渠道,许多人被迫第一次使用这些渠道。这篇文章的目的是回答以下问题:疫情如何影响波兰消费者在使用数字通信和服务渠道方面的偏好?文章还指出了疫情后消费者对数字服务渠道的要求和期望。研究方法基于对文献的批判性分析、二次数据分析和演绎推理。所进行的研究得出的主要结论是,疫情没有显著改变波兰消费者对使用数字通信和服务渠道的偏好。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.20
自引率
0.00%
发文量
5
审稿时长
12 weeks
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