Influencers and Their Salience: Public Perceptions of Individual Agendas on Instagram

Q1 Arts and Humanities

Media Watch Pub Date : 2023-03-27 DOI:10.1177/09760911231163281

Philemon Bantimaroudis

引用次数: 0

Abstract

This article draws evidence from a national survey conducted in the Republic of Cyprus. Examining the influencer phenomenon, personal salience is scrutinised as the primary objective of ordinary social media users seeking to draw attention toward themselves. Respondents provided evidence about the types of content they desire in connection with influencers they follow on social media. Furthermore, they provided perceptional evidence about Instagram’s capacity to render individuals salient in social media communities. Finally, the study shows that demographic characteristics and certain types of personal content are associated with influencers’ personal salience.

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影响力人物及其显著性：公众对Instagram上个人议程的看法

本文引用了在塞浦路斯共和国进行的一项全国调查的证据。研究网红现象，个人突出性被视为普通社交媒体用户寻求吸引注意力的主要目标。受访者提供了与他们在社交媒体上关注的网红有关的他们想要的内容类型的证据。此外，他们还提供了感知证据，证明Instagram有能力让个人在社交媒体社区中脱颖而出。最后，研究表明，人口统计学特征和某些类型的个人内容与网红的个人显著性有关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Media Watch Arts and Humanities-Literature and Literary Theory

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期刊介绍： Journal of Media Watch is a double blind peer-reviewed tri-annual journal published from India. It is the only journal in the discipline from Asia and India listed in many leading indexing platforms. The journal keeps high quality peer evaluation and academic standards in all levels of its publication. Journal of Media Watch reflects empirical and fundamental research, theoretical articulations, alternative critical thinking, diverse knowledge spectrum, cognizant technologies, scientific postulates, alternative social synergies, exploratory documentations, visual enquiries, narrative argumentations, innovative interventions, and minority inclusiveness in its content and selection. The journal aims at publishing and documenting research publication in the field of communication and media studies that covers a wide range of topics and sub-fields like print media, television, radio, film, public relations, advertising, journalism and social media and the cultural impact and activation of these media in the society. It aims at providing a platform for the scholars to present their research to an international academic community with wide access and reach. Published topics in Media Watch enjoy very high impact and major citation. The journal is supported by strong international editorial advisory support from leading academicians in the world.