A review on the sequential ordered behaviour of users’ experiential values, flow state and continuing use of mobile apps

Abstract

This study investigates whether experiential values, such as escapism, enjoyment, social affiliation, visual appeal and entertainment, affect users’ cognitive flows, as suggested by the grand theories. Meanwhile, this study dismisses the inverse relationship in which flow states affect experiential values. Instead, this study demonstrates that pleasure and enjoyment are antecedent factors of cognitive involvement. In other words, it can be constructed to show that experiential values are an antecedent factor of users’ involvement. Furthermore, this study found that its sequential order had more reasonable validity than the inverted association. Moreover, it explains that the experiential values influencing users’ cognitive flows are relevant in occupational and cognitive behavioural therapies. Thus, the authors infer that a firm could pervasively influence users’ experiential values, and this process will end with their cognitive flows. Therefore, it implies that ordered logic construction is practical when it can affect users’ experiential values, flow states and usage.