Discursive stickiness: Affective institutional texts and activist resistance

IF 2.7 Q1 COMMUNICATION

Public Relations Inquiry Pub Date : 2021-04-03 DOI:10.1177/2046147X211008388

E. Ciszek, Richard A. Mocarski, Sarah Price, E. Almeida

引用次数: 6

Abstract

Pushing the bounds of public relations theory and research, we explore how institutional texts have produced and reified stigmas around gender transgression and how these texts are bound up in moments of activism and resistance. We considered how different discursive and material functions get “stuck” together by way of texts and how this sticking depends on a history of association and institutionalization. Activism presents opportunities to challenge institutional and structural stickiness, and we argue that public relations can challenge the affective assemblages that comprise and perpetuate these systems, unsettling the historical discourses that have governed institutions by establishing new communicative possibilities.

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话语粘性：制度文本的情感性与维权阻力

推动公共关系理论和研究的界限，我们探索制度文本如何产生和具体化围绕性别越轨的耻辱，以及这些文本如何在行动主义和抵抗的时刻被捆绑在一起。我们考虑了不同的话语和物质功能是如何通过文本“粘”在一起的，以及这种粘在一起是如何依赖于联想和制度化的历史的。行动主义提供了挑战制度和结构粘性的机会，我们认为公共关系可以挑战构成和延续这些系统的情感组合，通过建立新的交流可能性来扰乱统治机构的历史话语。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.