Consumer Entitlement Inventory: A Scale Extension and Application to the Vietnamese Retail Context

IF 0.9 Q3 ECONOMICS

Organizations and Markets in Emerging Economies Pub Date : 2021-12-22 DOI:10.15388/omee.2021.12.66

Si Van Nguyen, M. Võ

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Abstract

The consumer entitlement (CE) construct is a key variable in the exchange process in retail environments. The original Consumer Entitlement Inventory (CEI) was developed and applied within Western cultural boundaries. The main contribution of this study is the extension of the original CEI to better fit the Vietnamese context and to demonstrate its applicability in the context of an emerging economy with a Confucian culture. The study also contributes to expanding the range of identified boycott motives in the literature and clarifying their mechanism via social exchange theory. The extended CEI scale was tested using exploratory factor analysis and confirmatory factor analysis, using a sample of 603 respondents. Qualitative and quantitative research results show that the extended CEI has two dimensions, namely intransigence, and demand and distinction, with adequate content, reliability, convergent validity, and discriminant validity. This study also aimed to apply the extended CEI to an exploration of the relationship between CE and willingness to boycott. Research results from another independent study with 450 respondents using a structural equation model confirmed the positive relationship between CE and willingness to boycott. In addition, theoretical implications are discussed.

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消费者权益清单：越南零售业的规模扩展与应用

消费者权利(CE)结构是零售环境中交换过程中的一个关键变量。最初的消费者权利清单(CEI)是在西方文化范围内开发和应用的。本研究的主要贡献在于扩展了原始的CEI，以更好地适应越南的背景，并证明其在具有儒家文化的新兴经济体背景下的适用性。该研究还有助于扩大文献中已确定的抵制动机的范围，并通过社会交换理论阐明其机制。采用探索性因子分析和验证性因子分析对扩展的CEI量表进行检验，样本为603名受访者。定性和定量研究结果表明，扩展的CEI具有不妥协、需求和区分两个维度，内容充足、信度、收敛效度和判别效度。本研究亦旨在运用扩展的CEI来探讨CE与抵制意愿之间的关系。另一项独立研究使用结构方程模型对450名受访者进行了研究，结果证实了CE与抵制意愿之间的正相关关系。此外，本文还讨论了理论意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Organizations and Markets in Emerging Economies ECONOMICS-

CiteScore

1.60

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： The journal aims to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economies, to increase dialogue among scholars focused on a specific emerging economy or region and to encourage and give an outlet to high quality scholarship, both local and international, to this subject. Organizations and Markets in Emerging Economies welcomes analysis of emerging economies from the perspectives of organizational sciences, marketing, economics, finance and related disciplines. The journal appreciates studies that highlight specificities and patterns that occur in emerging economies and develop new empirical and theoretical knowledge on the subject.