Research on user generated content behaviours in social shopping community based on swift Guanxi perspective

Q3 Business, Management and Accounting

International Journal of Services Operations and Informatics Pub Date : 2018-09-13 DOI:10.1504/IJSOI.2018.10015976

Wei Zhang, Sumeet Gupta

引用次数: 2

Abstract

Over the past few years, the study of factors influencing the user generated content (UGC) in the social shopping community has gained attention from academia and industry. What is missing in the literature is the effect of swift Guanxi. This study examines the UGC behaviour from swift Guanxi perspective. Drawing from stimulus-response theory, this study establishes the role of swift Guanxi in influencing UGC based on the data collected from 338 Chinese social shopping community users. The results show that interest, perceived interactivity and perceived similarity between customers and sellers has a positive impact on swift Guanxi and trust; trust is positively related with swift Guanxi; swift Guanxi has a positive influence on user generated content (UGC) and purchase intention. The mediation effects of swift Guanxi in the Model have also been examined.

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基于swift关系视角的社交购物社区用户生成内容行为研究

在过去的几年里，对社交购物社区中用户生成内容（UGC）影响因素的研究受到了学术界和业界的关注。在文学中缺少的是关西的影响。本研究从快速关系的角度考察了UGC的行为。根据刺激反应理论，本研究基于338名中国社交购物社区用户的数据，建立了快速关系在影响UGC中的作用。研究结果表明，顾客和卖家之间的兴趣、感知互动和感知相似性对快速关系和信任有积极影响；信任与swift关系呈正相关；swift冠希对用户生成内容（UGC）和购买意愿有积极影响。本文还考察了快速关系在模型中的中介作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Services Operations and Informatics Business, Management and Accounting-Management Information Systems

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： The advances in distributed computing and networks make it possible to link people, heterogeneous service providers and physically isolated services efficiently and cost-effectively. As the economic dynamics and the complexity of service operations continue to increase, it becomes a critical challenge to leverage information technology in achieving world-class quality and productivity in the production and delivery of physical goods and services. The IJSOI, a fully refereed journal, provides the primary forum for both academic and industry researchers and practitioners to propose and foster discussion on state-of-the-art research and development in the areas of service operations and the role of informatics towards improving their efficiency and competitiveness.