SOCIAL MEDIA AND ITS IMPACT ON USER BEHAVIOR – A METHODOLOGICAL AND THEMATIC REVIEW

Q2 Social Sciences

Journal of Content, Community and Communication Pub Date : 2020-12-31 DOI:10.31620/jccc.12.20/22

Sana Singh, Malvika Kumar, A. Rawat, Ritvik Khosla, Smita Mehendale

引用次数: 3

Abstract

Social Media has invaded all walks of life including the way we consume content. The literature is rich with research on various aspects of social media and its impact on user behavior, organisations, and the society. This systematic literature review has been done to highlight the key themes and methodologies in extant literature for social media and its impact on user behavior. With 61 journal articles as the base of this review, 4 main research themes emerged, namely consumer motivation, effects of the platform format, content type, and the inverse impact of user behavior on the platforms. On exploration of the methodologies used in the relevant literature, a variety of approaches i.e. qualitative, quantitative, mixed, and non-empirical studies have been used to analyze social media usage and its impact on user behavior. Based on the methodological and thematic review, recommendations are provided for future research.

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社交媒体及其对用户行为的影响&方法论和主题综述

社交媒体已经侵入了各行各业，包括我们消费内容的方式。文献中对社交媒体的各个方面及其对用户行为、组织和社会的影响进行了大量研究。这篇系统的文献综述旨在强调现有社交媒体文献中的关键主题和方法及其对用户行为的影响。以61篇期刊文章为基础，提出了4个主要研究主题，即消费者动机、平台格式的影响、内容类型以及用户行为对平台的反向影响。在探索相关文献中使用的方法时，使用了各种方法，即定性、定量、混合和非实证研究，来分析社交媒体的使用及其对用户行为的影响。在方法论和专题审查的基础上，为今后的研究提出了建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Content, Community and Communication Social Sciences-Communication

CiteScore

2.90

自引率

0.00%

发文量

期刊介绍： Amity School of Communication, AUMP, Gwalior is publishing a bi-annual referred and peer-reviewed journal named “Journal of Content, Community & Communication”. The Journal of Content, Community & Communication aims at delving into inquiry into and providing a forum for discussion pertaining to contemporary communication issues within wider social, economic, cultural and technological contexts. The journal promotes analyzing contemporary communication issues in new light and research. It will aim at bringing to the surface, innovative ways of research to initiate a dialogue on an array of subject matters in the field of communication theory and practice. The journal will engage in a wide range of themes in the media studies, digital media, and communication management among others.