{"title":"Intersectional Stereotyping in Media Coverage: The Case of Stacey Abrams Versus Stacey Evans in Georgia","authors":"Heather M. Hicks","doi":"10.1080/1554477X.2022.2005388","DOIUrl":null,"url":null,"abstract":"ABSTRACT Research on race and gender in the media finds that stereotypes often influence the type of coverage that women and minority candidates receive during campaigns. However, much less is known about the specific stereotypes that women candidates of color face in the media. To understand the challenges and opportunities that women candidates of color encounter, political scientists must take a closer look at the way they are portrayed in the news. As a first step, I conduct a content analysis of Georgia’s 2018 Democratic gubernatorial primary, comparing the stereotypes used in campaign coverage of the two candidates – Stacey Abrams and Stacey Evans. I find that newspaper coverage of Stacey Abrams contained many more references to agentic stereotypes, like assertiveness, than coverage of Stacey Evans. Moreover, I find that agentic traits are more likely to be negative when applied to Stacey Abrams than to Stacey Evans.","PeriodicalId":46116,"journal":{"name":"Journal of Women Politics & Policy","volume":"43 1","pages":"95 - 106"},"PeriodicalIF":1.6000,"publicationDate":"2021-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Women Politics & Policy","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/1554477X.2022.2005388","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}
引用次数: 2
Abstract
ABSTRACT Research on race and gender in the media finds that stereotypes often influence the type of coverage that women and minority candidates receive during campaigns. However, much less is known about the specific stereotypes that women candidates of color face in the media. To understand the challenges and opportunities that women candidates of color encounter, political scientists must take a closer look at the way they are portrayed in the news. As a first step, I conduct a content analysis of Georgia’s 2018 Democratic gubernatorial primary, comparing the stereotypes used in campaign coverage of the two candidates – Stacey Abrams and Stacey Evans. I find that newspaper coverage of Stacey Abrams contained many more references to agentic stereotypes, like assertiveness, than coverage of Stacey Evans. Moreover, I find that agentic traits are more likely to be negative when applied to Stacey Abrams than to Stacey Evans.
期刊介绍:
The Journal of Women, Politics & Policy explores women and their roles in the political process as well as key policy issues that impact women''s lives. Articles cover a range of tops about political processes from voters to leaders in interest groups and political parties, and office holders in the legislative, executive, and judicial branches of government (including the increasingly relevant international bodies such as the European Union and World Trade Organization). They also examine the impact of public policies on women''s lives in areas such as tax and budget issues, poverty reduction and income security, education and employment, care giving, and health and human rights — including violence, safety, and reproductive rights — among many others. This multidisciplinary, international journal presents the work of social scientists — including political scientists, sociologists, economists, and public policy specialists — who study the world through a gendered lens and uncover how gender functions in the political and policy arenas. Throughout, the journal places a special emphasis on the intersection of gender, race/ethnicity, class, and other dimensions of women''s experiences.