Digital educative public message: Health protocol awareness at pandemic COVID-19 periods (Instagram feeds @humasprovjatim)

IF 0.3 Q3 SOCIAL SCIENCES, INTERDISCIPLINARY
Jokhanan Kristiyono, Delmarrich Bilga Ayu Permatasari, Julyanto Ekantoro, F. Roosinda
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引用次数: 0

Abstract

Dissemination of information related to the issues of the COVID-19 pandemic on the Instagram account @humasprovjatim is interesting to study because of understanding the meaning and motives behind educational messages conveyed through the Instagram account @humasprovjatim. It can form awareness regarding health protocols during the pandemic and post-COVID-19 pandemic to realize changes in attitudes, behavior, and healthy lifestyles that reduce the spread of COVID-19. This study aims to analyze educational messages aware of health protocols on the Instagram account of Public Relations (PR) of East Java Province (@humasprovjatim). This study used content analysis methods with Pentad’s Dramatic Analysis. The object studied was educational messages from the PR Instagram feed in March-December 2020. Result of this research is the dramatic rhetoric in the content of the Instagram feed by the PR of the province of East Java. The Instagram media is a rhetorical stage in conveying the message of community life in dealing with COVID-19. Conclusion of this research is that there is an important role for packaging content on their Instagram. The results of this study explain that the PR Instagram account is a stage where a "show" occurs which is considered capable of bridging the government to build educational messages regarding the health protocols presented in such a way to the public.
数字教育公共信息:COVID-19大流行期间的卫生协议意识(Instagram动态@humasprovjatim)
在Instagram账号@humasprovjatim上传播与新冠肺炎疫情相关的信息是一项有趣的研究,因为它了解了通过Instagram账号@mumaasprovjaTim传递的教育信息背后的含义和动机。它可以在大流行期间和新冠肺炎大流行后形成对健康协议的认识,以实现态度、行为和健康生活方式的改变,从而减少新冠肺炎的传播。本研究旨在分析东爪哇省公共关系(PR)Instagram账户(@humasprovjatim)上关于健康协议的教育信息。本研究采用内容分析法和Pentad的戏剧分析法。研究对象是2020年3月至12月来自公关Instagram的教育信息。这项研究的结果是东爪哇省公共关系部在Instagram推送内容中的戏剧性修辞。Instagram媒体是传达应对新冠肺炎社区生活信息的修辞舞台。这项研究的结论是,在他们的Instagram上包装内容具有重要作用。这项研究的结果解释说,公关Instagram账户是一个“表演”的阶段,它被认为能够连接政府,以这种方式向公众传播有关健康协议的教育信息。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Masyarakat Kebudayaan dan Politik
Masyarakat Kebudayaan dan Politik SOCIAL SCIENCES, INTERDISCIPLINARY-
自引率
0.00%
发文量
41
审稿时长
16 weeks
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