Communicating stakeholder resilience: understanding how resilience discourse can build a fully functioning society

Abstract

ABSTRACT Resilience is an ongoing sensemaking process that relies on communicative interactions – including those that occur between stakeholders and organizations – in order to understand and respond to a given adversity. Resilience communication is enacted through discursive processes that align with the tenets of fully functioning society theory (FFS). In order to integrate these two theoretical frameworks, we completed a qualitative content analysis of AARP’s #DisruptAging campaign. In doing so, we found that the campaign provided information about age/aging in a way that countered commonly held stereotypes about older adults at multiple-levels (e.g., individual, organizational, societal). The processes of resilience were reflected in the organizational discourse, as was a new strategy – acceptance/appreciation. These findings illuminate the societal role of organizational discourse by showing how inclusive organizational-public communication can disrupt meta-narratives and enrich the marketplace of ideas, and thus contribute to the building of a fully functioning society through (re)constructing the meanings of resilience on individual, organizational, and societal levels.