The Systemic Vision of Made in Italy: a set of interrelated and intangible principles

Abstract

The objective of this article is to investigate the systemic vision of the Made in Italy concept as a set of interrelated principles and values (tangible and intangible) oriented towards inward-looking (focus on the operations themselves) versus outward-looking (focus on the competitive context) in the scope of Design Culture.  Considered a polycentric phenomenon, the performance of Made in Italy results from the connection between companies and the productive competence existing in the value chain, from the raw material to the final consumer. Thus, currently, it seems appropriate to analyze Made in Italy from the perspective of Design Culture since there is a qualitative change in the way Design is practiced, circulated, and perceived. In this prism, the fashion product is considered a hybrid product, in which material elements are valued due to the formatting of cultural, creative, and communicational references. The research approach adopted was systemic-constructivist and of a qualitative nature.