{"title":"Topological perception on attention to product shape","authors":"Fei Fei, Y. Nagai","doi":"10.1080/21650349.2019.1633960","DOIUrl":null,"url":null,"abstract":"ABSTRACT A primitive and general function of the visual system is the perception of global topological properties. In fact, people prioritize attention to these properties over the local geometric properties of an object. In this study, we aimed to verify whether the perception of topological properties is applicable to product recognition. If a topological transformation occurs in the shape of a product, the product may receive more attention from customers and improved publicizing of the product’s innovative and nonvisual characteristics, such as function and experience, can be inferred. Therefore, topological properties may contribute to product innovation. We hypothesized that perceiving topological properties (e.g. holes, connectivity, and inside/outside relationships) occurs in product shapes, and human attention to products varies according to topological transformations in these shapes. Experimental results on bicycle recognition suggest that human attention varies according to topological transformations. A repertory grid was used to discover and discriminate the reasons for such variations. We extracted the mental constructs of the participants regarding the products with different topological transformations and identified the main reasons for visual attention. People pay more visual attention to the shapes of products with clear topological variations.","PeriodicalId":43485,"journal":{"name":"International Journal of Design Creativity and Innovation","volume":"8 1","pages":"101 - 88"},"PeriodicalIF":1.2000,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21650349.2019.1633960","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Design Creativity and Innovation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21650349.2019.1633960","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"ENGINEERING, MANUFACTURING","Score":null,"Total":0}
引用次数: 3
Abstract
ABSTRACT A primitive and general function of the visual system is the perception of global topological properties. In fact, people prioritize attention to these properties over the local geometric properties of an object. In this study, we aimed to verify whether the perception of topological properties is applicable to product recognition. If a topological transformation occurs in the shape of a product, the product may receive more attention from customers and improved publicizing of the product’s innovative and nonvisual characteristics, such as function and experience, can be inferred. Therefore, topological properties may contribute to product innovation. We hypothesized that perceiving topological properties (e.g. holes, connectivity, and inside/outside relationships) occurs in product shapes, and human attention to products varies according to topological transformations in these shapes. Experimental results on bicycle recognition suggest that human attention varies according to topological transformations. A repertory grid was used to discover and discriminate the reasons for such variations. We extracted the mental constructs of the participants regarding the products with different topological transformations and identified the main reasons for visual attention. People pay more visual attention to the shapes of products with clear topological variations.
期刊介绍:
The International Journal of Design Creativity and Innovation is an international publication that provides a forum for discussing the nature and potential of creativity and innovation in design from both theoretical and practical perspectives. Design creativity and innovation is truly an interdisciplinary academic research field that will interest and stimulate researchers of engineering design, industrial design, architecture, art, and similar areas. The journal aims to not only promote existing research disciplines but also pioneer a new one that lies in the intermediate area between the domains of systems engineering, information technology, computer science, social science, artificial intelligence, cognitive science, psychology, philosophy, linguistics, and related fields. The journal covers, but is not restricted to, the following topics: ·Theories on Design Creativity and Innovation ·Cognition of Design Creativity ·Innovative Process ·Inventive Process ·Analogical Reasoning for Design Creativity and Innovation ·Design Synthesis ·Method and Tools for Design Creativity and Innovation ·Representation of Design Creativity and Innovation ·Education for Design Creativity and Innovation ·Concept Generation and Inspiration.