Toward a Better Understanding of Fantasy Football and Dehumanization of Athletes: Is Fantasy Sport Gambling to Blame?

IF 2 4区管理学 Q3 BUSINESS

Sport Marketing Quarterly Pub Date : 2022-12-01 DOI:10.32731/smq.314.1222.04

B. Larkin

引用次数: 0

Abstract

A growing amount of attention has been paid to the topic of dehumanization of professional athletes. Fantasy sport has been explored as a driver of this phenomenon, but empirical evidence has yet to be provided. This research explores the role of gambling—that is, whether fantasy participants were more driven by money or entertainment/escape—in this phenomenon. Results of SEM analysis indicated that fantasy football participation motivated by gambling was positively associated with dehumanization, while participation for the purpose of entertainment/escape was negatively related. Th is suggests it is not fantasy sport in itself that is a predictor of dehumanization but rather participation motivated by gambling. In addition to extending the literature on dehumanization amongst fantasy participants, the research provides guidance for fantasy sport service providers’ game terminology while also informing the potential role of fantasy sport in proliferating the inability for sport fans to understand mental health struggles amongst athletes.

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更好地理解梦幻足球和运动员的非人化：梦幻体育是赌博的罪魁祸首吗？

越来越多的人开始关注职业运动员的非人化问题。幻想体育被认为是这一现象的驱动因素，但尚未提供经验证据。这项研究探讨了赌博在这一现象中的作用——也就是说，幻想参与者更多的是受金钱还是娱乐/逃避的驱使。SEM分析结果表明，以赌博为动机的梦幻足球参与与非人性化呈正相关，而以娱乐/逃避为目的的参与与非人性化负相关。这表明，并不是幻想体育本身预示着去人性化，而是由赌博驱动的参与。除了扩展关于幻想参与者非人性化的文献，该研究还为幻想体育服务提供商的游戏术语提供了指导，同时也告知了幻想体育在增加体育迷无法理解运动员心理健康斗争方面的潜在作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Sport Marketing Quarterly Multiple-

自引率

13.30%

发文量

期刊介绍： Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.