A passage to India: The Indian film market and the political economy of Disney’s transnational operations

IF 1.5 Q2 COMMUNICATION

Global Media and Communication Pub Date : 2023-07-10 DOI:10.1177/17427665231184679

Azmat Rasul

引用次数: 1

Abstract

This study analyses Disney’s operations in the Indian film market through its subsidiary, UTV Motion Pictures, during earlier decades. Scholarship in the critical political economy has ignored how transnational media corporations make inroads into profitable markets. The present study addresses this critical gap by examining Disney’s expansion strategies in the Indian culture market. The analysis reveals that Disney has increased its influence in the Indian entertainment sphere by following the capitalistic logic of profit maximisation at the expense of local production, distribution and consumption of entertainment products. The study discusses the future research agenda for critical political economy theory.

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印度之行：印度电影市场与迪士尼跨国经营的政治经济

本研究分析了迪士尼通过其子公司UTV Motion Pictures在印度电影市场上的运营情况。批判政治经济学的学术研究忽略了跨国媒体公司如何进入有利可图的市场。本研究通过考察迪士尼在印度文化市场的扩张策略来解决这一关键差距。分析显示，迪士尼以牺牲当地娱乐产品的生产、分销和消费为代价，遵循利润最大化的资本主义逻辑，从而增加了其在印度娱乐领域的影响力。本研究探讨批判政治经济学理论未来的研究议程。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Global Media and Communication COMMUNICATION-

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Global Media and Communication is an international peer-reviewed journal launched in April 2005 as a key forum for articulating critical debates and developments in the continuously changing global media and communications environment. As a pioneering platform for the exchange of ideas and multiple perspectives, the journal addresses fresh and contentious research agendas and promotes an academic dialogue that is fully transnational and transdisciplinary in its scope. With a network of ten regional editors around the world, the journal offers a global source of material on international media and cultural processes. Special features include interviews, reviews of recent media developments and digests of policy documents and data reports from a variety of countries.