Environmental myth-work: the discursive greening of the Olympic Games

IF 1.1 1区文学 Q3 COMMUNICATION

Communication and Critical-Cultural Studies Pub Date : 2022-07-03 DOI:10.1080/14791420.2022.2095412

Ben Glasson

引用次数: 2

Abstract

ABSTRACT Since the 1990s, the Olympic Games has styled itself as an environmental leader, devoting part of its platform to promoting sustainability. Analyzing official Olympic environmental communication reveals a strategy of environmental discourse that is undertheorized in scholarship on environmental communication. Discourse analysis shows Olympic sustainability discourse being punctuated by myth-work: strategic appeals to deeply sedimented myths of humankind’s place in nature. These myths are transmitted as meta-messages bound with the Olympic platform and ethos. The Olympic humanist tenets of virtue and unity dilute and undermine explicit environmental communication, producing a reassuring effect and ensuring the continuation of business as usual.

查看原文本刊更多论文

环境神话作品：奥运会的漫谈式绿化

摘要自20世纪90年代以来，奥林匹克运动会一直将自己定位为环境领导者，其平台的一部分致力于促进可持续发展。通过对奥运会官方环境传播的分析，揭示了一种在环境传播学研究中被低估的环境话语策略。话语分析显示，奥林匹克可持续性话语被神话作品打断：对人类在自然中地位的深层神话的战略诉求。这些神话是以元信息的形式传播的，与奥林匹克的平台和精神相结合。奥林匹克人文主义的美德和团结原则淡化和破坏了明确的环境沟通，产生了令人放心的效果，并确保了一切照常。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Communication and Critical-Cultural Studies Multiple-

CiteScore

3.10

自引率

10.50%

发文量

期刊介绍： Communication and Critical/Cultural Studies (CC/CS) is a peer-reviewed publication of the National Communication Association. CC/CS publishes original scholarship that situates culture as a site of struggle and communication as an enactment and discipline of power. The journal features critical inquiry that cuts across academic and theoretical boundaries. CC/CS welcomes a variety of methods including textual, discourse, and rhetorical analyses alongside auto/ethnographic, narrative, and poetic inquiry.