Dual organizational identification within multisite nonprofit organizations

Abstract

Abstract What influences the organizational identification of volunteers and employees within multisite nonprofit organizations? Specifically, is identification focused on the central office, affiliate office, or both? This study questions the self-assessed identification of those in affiliate offices over multiple levels, along with how variables such as distance, perceived organizational support, and competition impact these relationships. Based on a survey of 72 individuals, the findings show that those with a higher level of organizational identification with the affiliate office will also have a higher organizational identification with the central office. This identification could be because multiple levels of identification influence each other.