Mapping mental models of parents’ risk perceptions of autonomous public transport use by young children: a social representations theory approach

Abstract

Abstract Numerous countries are integrating autonomous vehicles into their public transport systems. Among the expected benefits of autonomous public transport, increased mobility for families with young children is foregrounded. Yet, the potential risks associated with autonomous public transport may impede parents’ acceptance of the technology for use by their children. As risk communication is an effective strategy for mitigating the influence of risk perception on acceptance, this study sought to proactively identify risk perceptions that parents hold toward autonomous public transport. Against the backdrop of Singapore’s imminent deployment of autonomous public transport and informed by the social representations theory, we elicited a mental model of parents’ risk perceptions toward autonomous public transport that was sensitive to the diversity of opinion among parents and their preferences for risk communication messages about autonomous public transport. To that end, we conducted three online focus group discussions consisting of 21 Singaporean parents who had children aged 2 wk to 12 years old. Theoretically, this study addresses research gaps in the mental models literature and offers theoretical implications for scholars seeking to employ the mental models approach to understand lay risk perceptions. Practically, this study informs the design of relevant and targeted risk communication messages about autonomous public transport.