Use of Social Media by Academic Libraries in Australia: Review and a Case Study

IF 1 4区管理学 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE

Journal of the Australian Library and Information Association Pub Date : 2023-01-02 DOI:10.1080/24750158.2023.2168465

Minh Nguyen

{"title":"Use of Social Media by Academic Libraries in Australia: Review and a Case Study","authors":"Minh Nguyen","doi":"10.1080/24750158.2023.2168465","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study examines social media use by academic libraries and consists of two parts. The first part surveys websites, and from the survey provides a picture of the current state of social media usage among university libraries in Australia. It also identifies Twitter, Facebook, Instagram, and YouTube as the most widely used social media platforms, and the University of Melbourne Library (UML) as the library which has attracted the most social media followers. In the second part of the paper, a content analysis is carried out on the UML’s social media accounts. Findings demonstrate that the UML library uses Facebook more for sharing information and knowledge and showcasing facilities, places, and services; while the main purposes of Twitter are mainly for communicating and interacting, making news and announcements, and promoting library collections. ‘Communication and interaction’ is shown as the category of information most often posted on Twitter, the UML’s main social media platform. It is also the one that attracts the highest level of engagement.","PeriodicalId":53976,"journal":{"name":"Journal of the Australian Library and Information Association","volume":"72 1","pages":"75 - 99"},"PeriodicalIF":1.0000,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of the Australian Library and Information Association","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/24750158.2023.2168465","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}

引用次数: 1

Abstract

ABSTRACT This study examines social media use by academic libraries and consists of two parts. The first part surveys websites, and from the survey provides a picture of the current state of social media usage among university libraries in Australia. It also identifies Twitter, Facebook, Instagram, and YouTube as the most widely used social media platforms, and the University of Melbourne Library (UML) as the library which has attracted the most social media followers. In the second part of the paper, a content analysis is carried out on the UML’s social media accounts. Findings demonstrate that the UML library uses Facebook more for sharing information and knowledge and showcasing facilities, places, and services; while the main purposes of Twitter are mainly for communicating and interacting, making news and announcements, and promoting library collections. ‘Communication and interaction’ is shown as the category of information most often posted on Twitter, the UML’s main social media platform. It is also the one that attracts the highest level of engagement.

查看原文本刊更多论文

澳大利亚大学图书馆使用社交媒体的现状与案例研究

摘要本研究考察了高校图书馆对社交媒体的使用情况，分为两部分。第一部分调查了网站，并从调查中了解了澳大利亚大学图书馆社交媒体使用的现状。它还确定推特、脸书、Instagram和YouTube是使用最广泛的社交媒体平台，墨尔本大学图书馆（UML）是吸引最多社交媒体粉丝的图书馆。在论文的第二部分中，对UML的社交媒体帐号进行了内容分析。研究结果表明，UML库更多地使用Facebook来共享信息和知识，并展示设施、场所和服务；而推特的主要目的主要是交流和互动，发布新闻和公告，以及推广图书馆收藏“沟通和互动”是UML的主要社交媒体平台Twitter上最常发布的信息类别。它也是吸引最高水平参与的一个。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of the Australian Library and Information Association INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

3.40

自引率

15.40%

发文量

期刊介绍： The Journal of the Australian Library and Information Association is the flagship journal of the Australian Library and Information Association (ALIA). It is a quarterly publication for information science researchers, information professionals, related disciplines and industries. The Journal aims to stimulate discussion and inform practice by showcasing original peer reviewed research articles and other scholarly papers about, or relevant to, the Australian and Southern Asia Pacific regions. Authors from the full range of information professions and areas of scholarship are invited to contribute their work to the Journal.