Mudik Myth in The Baudrillard’s Simulacra Perspective

IF 0.5 Q4 BUSINESS

International Journal of Business Pub Date : 2021-02-16 DOI:10.32924/IJBS.V5I1.174

Rima Agristina, Leonnard Ong

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Abstract

The research aims to review literatures and discuss regarding the myths and simulacra of homecoming. The research conducted is normative research or study literature, using a variety of literature (a semiotic approach) that discusses regarding myths, simulacras and simulations. This semiotic approach is used with based on the idea that the notion of myth in this study using the understanding of myth according to Barthes's view of the myth as semiological system of the second order (simulacra) of Baudrillard. Homecoming can be understood as a need for social existence and human legitimacy. Re-growth of existence in a society carrying out homecoming can be done by understanding the characteristics of the homecoming perceived by society. This respect or social legitimacy is usually explained because of positive word of mouth for being an urbanity. By understanding the homecoming’s character perceived by society, the need for existence through “mudik” can put into other activities so that people carry out to a more rational homecoming regularly. Because the research is in the from of literature and qualitative study, it is necessary to carry out further research on public perceptions regarding homecoming by considering cultural or ethnic factors, and also favorable behavioral intentions consisting of positive word of mouth.

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鲍德里亚拟像视角中的穆迪克神话

本研究旨在对有关返乡神话和拟像的文献进行回顾和讨论。所进行的研究是规范性研究或研究文献，使用各种文献（符号学方法）讨论神话、拟像和模拟。这种符号学方法是基于这样一种观点，即本研究中的神话概念是根据巴特对神话的理解，将神话视为鲍德里亚的二阶（拟像）符号学系统。返校节可以被理解为社会存在和人类合法性的需要。在实施返乡的社会中，可以通过理解社会感知的返乡特征来实现生存的重新成长。这种尊重或社会合法性通常是因为作为一个城市的积极口碑而被解释的。通过理解社会所感知的返校节的性质，通过“mudik”将存在的需要融入到其他活动中，使人们有规律地进行更理性的返校。由于本研究是从文献和定性研究的角度进行的，因此有必要通过考虑文化或种族因素，以及由积极口碑组成的有利行为意向，对公众对返乡的看法进行进一步的研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Business BUSINESS-

CiteScore

0.70

自引率

0.00%

发文量

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