Equilibrium Pricing under Concave Advertising Costs

IF 0.3 4区经济学 Q4 ECONOMICS

B E Journal of Theoretical Economics Pub Date : 2021-09-13 DOI:10.2139/ssrn.3922689

K. Kultti, Teemu Pekkarinen

引用次数: 0

Abstract

Abstract We study Butters’s (1977. “Equilibrium Distributions of Sales and Advertising Prices.” The Review of Economic Studies 44 (3): 465–91) model under concave advertising costs, and determine a class of cost functions such that each seller sends the same finite number of ads in equilibrium. Then we consider the limit economy where the number of buyers and sellers grow indefinitely, and show that the equilibrium of the finite economy does not converge to an equilibrium in the limit economy.

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凹形广告成本下的均衡定价

本文主要研究巴特斯(1977)的理论。"销售和广告价格的均衡分布"经济研究评论44(3):465-91)模型下的凹广告成本，并确定一类成本函数，使每个卖家发送相同的有限数量的广告均衡。然后考虑买卖双方数量无限增长的极限经济，并证明了有限经济的均衡不收敛于极限经济中的均衡。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

B E Journal of Theoretical Economics ECONOMICS-

CiteScore

0.80

自引率

25.00%

发文量

期刊介绍： We welcome submissions in all areas of economic theory, both applied theory and \"pure\" theory. Contributions can be either innovations in economic theory or rigorous new applications of existing theory. Pure theory papers include, but are by no means limited to, those in behavioral economics and decision theory, game theory, general equilibrium theory, and the theory of economic mechanisms. Applications could encompass, but are by no means limited to, contract theory, public finance, financial economics, industrial organization, law and economics, and labor economics.