Digital Marketing Strategies for Effective Customer Relationship Management

Abstract

Digital marketing is growing at a rapid rate. Nearly one in 10 Internet visits ends up at a social network; nearly one in four page views is on a social networking site, thus, making social networking a lucrative option for brand managers to market their brand and to create a brand identity. It is felt that people’s brand choices used to be heavily influenced by advertising. Today, this pattern is changing. Persons with access to computers, iPads, or smart phones now take time to reach the brands in a category, such as cars or TV, before making their final choice. Younger persons find it very easy to look up information about products on the Internet, ask their Facebook friends, attend to bloggers, and watch YouTube. Under this backdrop, this paper will address the various digital marketing strategies for effective customer relationship management.