{"title":"Social Presence in Computer-Based Receptionists: Experimental Study Towards Organizational Automation","authors":"Kumi Ishii, Patric R. Spence, W. Hodges","doi":"10.1080/08934215.2021.1918199","DOIUrl":null,"url":null,"abstract":"This study investigated how computer-based receptionists were perceived by visitors. Considering the perceived degree of social presence in four types of receptionists, we tested perceptions in source credibility, communication competence, satisfaction with interaction, and organizational attraction. Data from 473 participants indicated that the highest social presence was perceived in a text-based check-in system when compared to (a) human receptionist on a monitor, (b) avatar, and (c) holographic receptionist. Our findings also reveal that users would treat text-based computers in the same way as human agents in terms of the cognitive and affective aspects. The challenge in the behavioral aspect suggests that communication skills would be key for successful human-computer interaction.","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":null,"pages":null},"PeriodicalIF":16.4000,"publicationDate":"2021-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08934215.2021.1918199","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08934215.2021.1918199","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 1
Abstract
This study investigated how computer-based receptionists were perceived by visitors. Considering the perceived degree of social presence in four types of receptionists, we tested perceptions in source credibility, communication competence, satisfaction with interaction, and organizational attraction. Data from 473 participants indicated that the highest social presence was perceived in a text-based check-in system when compared to (a) human receptionist on a monitor, (b) avatar, and (c) holographic receptionist. Our findings also reveal that users would treat text-based computers in the same way as human agents in terms of the cognitive and affective aspects. The challenge in the behavioral aspect suggests that communication skills would be key for successful human-computer interaction.
期刊介绍:
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.