{"title":"Sweet ideas: How the sensory experience of sweetness impacts creativity","authors":"Lidan Xu , Ravi Mehta , JoAndrea Hoegg","doi":"10.1016/j.obhdp.2022.104169","DOIUrl":null,"url":null,"abstract":"<div><p>The importance of creativity to organizations is significant, ergo, scholars have begun to investigate how sensory elements in the workplace might impact creative performance. Our research examines effects of the sensory experience of taste, specifically sweetness, on creativity. Using a range of real taste tests and imagination tasks, we demonstrate that sweet taste facilitates creative performance. We argue that this is because sweet taste, as a positive implicit affective cue, increases cognitive flexibility and creativity independent of the elicitation of positive emotions. However, when the positive associations of sweet taste are externally overridden, such as when health risks are made salient, the positive impact of sweet taste on creativity is attenuated. We further demonstrate that sensory experience of sweetness increases performance on related tasks that require cognitive flexibility, but does not increase performance on non-creative tasks.</p></div>","PeriodicalId":48442,"journal":{"name":"Organizational Behavior and Human Decision Processes","volume":"172 ","pages":"Article 104169"},"PeriodicalIF":3.4000,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Organizational Behavior and Human Decision Processes","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S074959782200053X","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 4
Abstract
The importance of creativity to organizations is significant, ergo, scholars have begun to investigate how sensory elements in the workplace might impact creative performance. Our research examines effects of the sensory experience of taste, specifically sweetness, on creativity. Using a range of real taste tests and imagination tasks, we demonstrate that sweet taste facilitates creative performance. We argue that this is because sweet taste, as a positive implicit affective cue, increases cognitive flexibility and creativity independent of the elicitation of positive emotions. However, when the positive associations of sweet taste are externally overridden, such as when health risks are made salient, the positive impact of sweet taste on creativity is attenuated. We further demonstrate that sensory experience of sweetness increases performance on related tasks that require cognitive flexibility, but does not increase performance on non-creative tasks.
期刊介绍:
Organizational Behavior and Human Decision Processes publishes fundamental research in organizational behavior, organizational psychology, and human cognition, judgment, and decision-making. The journal features articles that present original empirical research, theory development, meta-analysis, and methodological advancements relevant to the substantive domains served by the journal. Topics covered by the journal include perception, cognition, judgment, attitudes, emotion, well-being, motivation, choice, and performance. We are interested in articles that investigate these topics as they pertain to individuals, dyads, groups, and other social collectives. For each topic, we place a premium on articles that make fundamental and substantial contributions to understanding psychological processes relevant to human attitudes, cognitions, and behavior in organizations. In order to be considered for publication in OBHDP a manuscript has to include the following: 1.Demonstrate an interesting behavioral/psychological phenomenon 2.Make a significant theoretical and empirical contribution to the existing literature 3.Identify and test the underlying psychological mechanism for the newly discovered behavioral/psychological phenomenon 4.Have practical implications in organizational context