{"title":"Purging the neoliberal poison? Marina Diamandis and the cultural grammar of popular left politics","authors":"J. Dean","doi":"10.1177/13675494221151044","DOIUrl":null,"url":null,"abstract":"This article enquires into the discursive and affective texture of the intersections of popular culture and left/feminist politics in the current Anglo-American context. It does this primarily via a contextual reading of the recent work of Welsh/Greek pop singer Marina Diamandis (who performs under the mononym ‘Marina’), especially her 2021 single entitled ‘Purge the Poison’. Building on Sarah Banet-Weiser’s work on popular feminism, I suggest that recent years have seen the emergence within popular and commercial culture of a ‘popular left politics’ which includes – but is not limited to – popular feminism. I argue that Marina’s work – as well as its reception from fans and critics – can help us identify several constitutive features of what I call the cultural grammar of popular left politics. These include, first, a conception of knowledge as linked to the revelation of truth grounded in identity and experience; second, a projection of purity and perfectionism of self and, third, a projection of complicity onto others. I further suggest – drawing in particular on Akane Kanai’s recent work – that these features of the cultural grammar of popular left politics are testament to the centrality of neoliberalism in shaping the discursive, affective and subjective character of even ostensibly anti-neoliberal forms of politics and culture. Furthermore, in contrast to the familiar argument that neoliberalism blunts or co-opts oppositional discourses, I suggest that, in the current conjuncture, explicitly and overtly anti-neoliberal discourses are sometimes afforded a certain cachet and visibility, so long as the cultural grammar they adopt aligns with the competitive and individualistic logics of neoliberal hegemony.","PeriodicalId":47482,"journal":{"name":"European Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":1.7000,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Cultural Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13675494221151044","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
This article enquires into the discursive and affective texture of the intersections of popular culture and left/feminist politics in the current Anglo-American context. It does this primarily via a contextual reading of the recent work of Welsh/Greek pop singer Marina Diamandis (who performs under the mononym ‘Marina’), especially her 2021 single entitled ‘Purge the Poison’. Building on Sarah Banet-Weiser’s work on popular feminism, I suggest that recent years have seen the emergence within popular and commercial culture of a ‘popular left politics’ which includes – but is not limited to – popular feminism. I argue that Marina’s work – as well as its reception from fans and critics – can help us identify several constitutive features of what I call the cultural grammar of popular left politics. These include, first, a conception of knowledge as linked to the revelation of truth grounded in identity and experience; second, a projection of purity and perfectionism of self and, third, a projection of complicity onto others. I further suggest – drawing in particular on Akane Kanai’s recent work – that these features of the cultural grammar of popular left politics are testament to the centrality of neoliberalism in shaping the discursive, affective and subjective character of even ostensibly anti-neoliberal forms of politics and culture. Furthermore, in contrast to the familiar argument that neoliberalism blunts or co-opts oppositional discourses, I suggest that, in the current conjuncture, explicitly and overtly anti-neoliberal discourses are sometimes afforded a certain cachet and visibility, so long as the cultural grammar they adopt aligns with the competitive and individualistic logics of neoliberal hegemony.
期刊介绍:
European Journal of Cultural Studies is a major international, peer-reviewed journal founded in Europe and edited from Finland, the Netherlands, the UK, the United States and New Zealand. The journal promotes a conception of cultural studies rooted in lived experience. It adopts a broad-ranging view of cultural studies, charting new questions and new research, and mapping the transformation of cultural studies in the years to come. The journal publishes well theorized empirically grounded work from a variety of locations and disciplinary backgrounds. It engages in critical discussions on power relations concerning gender, class, sexual preference, ethnicity and other macro or micro sites of political struggle.