Consumers' Cognitive Dimension of International Corporate Social Responsibility and Its Correlation With Purchasing Tendency

IF 3.6 3区管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Organizational and End User Computing Pub Date : 2023-05-05 DOI:10.4018/joeuc.322768

Na Qi, Yunfan Zhang, Xiao Lin, Shengcheng Chen

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引用次数: 0

Abstract

Since the 21st century, international corporate social responsibility attracts great attention. With the continuous improvement of consumers' maturity, they become more and more sensitive to international corporate social responsibility and have higher requirements for corporate to fulfill social responsibility. Besides, the buying decision is affected by international corporate social responsibility more and more apparently. Hence, the research into the impacts of international corporate social responsibility on consumers' buying behavior is of great significance. In the research, consumer identity was set as intervening variable to investigate how consumer buying behavior was affected by corporate social responsibility. After theoretical model was constructed and research hypothesis was put forward, questionnaire investigation approach was adopted for empirical study. It was demonstrated that the significance values of age, occupation, and education level in each factor were small with great differences.

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消费者对国际企业社会责任的认知维度及其与购买倾向的相关性

进入21世纪以来，国际企业社会责任问题备受关注。随着消费者成熟度的不断提高，他们对国际企业社会责任越来越敏感，对企业履行社会责任的要求也越来越高。此外，并购决策越来越明显地受到国际企业社会责任的影响。因此，研究国际企业社会责任对消费者购买行为的影响具有重要意义。在研究中，消费者身份被设定为干预变量，以调查消费者购买行为如何受到企业社会责任的影响。在构建理论模型并提出研究假设后，采用问卷调查法进行实证研究。研究表明，年龄、职业、文化程度在各因素中的显著性值较小，差异较大。

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来源期刊

Journal of Organizational and End User Computing COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

6.00

自引率

9.20%

发文量

期刊介绍： The Journal of Organizational and End User Computing (JOEUC) provides a forum to information technology educators, researchers, and practitioners to advance the practice and understanding of organizational and end user computing. The journal features a major emphasis on how to increase organizational and end user productivity and performance, and how to achieve organizational strategic and competitive advantage. JOEUC publishes full-length research manuscripts, insightful research and practice notes, and case studies from all areas of organizational and end user computing that are selected after a rigorous blind review by experts in the field.