{"title":"The zaniness of everyday life: Trump, Littler and Ngai","authors":"Francis Russell, Rebecca Persic","doi":"10.1177/13675494221135053","DOIUrl":null,"url":null,"abstract":"This article seeks to build on sociologist Jo Littler’s notion of the normcore plutocrat, that is, a newly emerging political actor who gains power through performances of ordinariness. We do this by expanding Littler’s work through an engagement with Sianne Ngai’s aesthetic theory. Taking up Donald Trump’s performances as a case study, we attempt to think through the relationship between what Ngai refers to as ‘zaniness’ and Littler’s normcore plutocrat. Given Trump’s abnormal and bizarre antics, this article poses the question of what it means to frame his performances as ‘ordinary’. In attempting to answer this question, we relocate Ngai’s work to an explicitly political register in the attempt to show how Trump’s use of language, abysmal business record and faux-masculinity can be understood as revealing something about ordinary neoliberalism.","PeriodicalId":47482,"journal":{"name":"European Journal of Cultural Studies","volume":"26 1","pages":"761 - 775"},"PeriodicalIF":1.7000,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Cultural Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13675494221135053","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
This article seeks to build on sociologist Jo Littler’s notion of the normcore plutocrat, that is, a newly emerging political actor who gains power through performances of ordinariness. We do this by expanding Littler’s work through an engagement with Sianne Ngai’s aesthetic theory. Taking up Donald Trump’s performances as a case study, we attempt to think through the relationship between what Ngai refers to as ‘zaniness’ and Littler’s normcore plutocrat. Given Trump’s abnormal and bizarre antics, this article poses the question of what it means to frame his performances as ‘ordinary’. In attempting to answer this question, we relocate Ngai’s work to an explicitly political register in the attempt to show how Trump’s use of language, abysmal business record and faux-masculinity can be understood as revealing something about ordinary neoliberalism.
期刊介绍:
European Journal of Cultural Studies is a major international, peer-reviewed journal founded in Europe and edited from Finland, the Netherlands, the UK, the United States and New Zealand. The journal promotes a conception of cultural studies rooted in lived experience. It adopts a broad-ranging view of cultural studies, charting new questions and new research, and mapping the transformation of cultural studies in the years to come. The journal publishes well theorized empirically grounded work from a variety of locations and disciplinary backgrounds. It engages in critical discussions on power relations concerning gender, class, sexual preference, ethnicity and other macro or micro sites of political struggle.