Personalities shaping travel behaviors: post-COVID scenario

IF 5.8 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
A. Terzić, B. Petrevska, Dunja Demirović Bajrami
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引用次数: 5

Abstract

PurposeThis study aims to offer insights into a sounder understanding of tourist behavior and travel patterns by systematically identifying psychological manifestations reflected in the basic human value system in the pandemic-induced environment.Design/methodology/approachA large random sample (49,519 respondents from 29 European countries), generated from the core module Round 9 of the European Social Survey, was used. A post-COVID-19 psychological travel behavior model was constructed by using 12 variables within two opposing value structures (openness to change versus conservatism), shaping specific personalities.FindingsFour types of tourists were identified by using K-means cluster analysis (risk-sensitive, risk-indifferent, risk-tolerant and risk-resistant). The risk-sensibility varied across the groups and was influenced by socio-demographic characteristics, economic status and even differed geographically among nations and traveling cultures.Research limitations/implicationsFirst, data were collected before the pandemic and did not include information on tourism participation. Second, the model was fully driven by internal factors – motivation. Investigation of additional variables, especially those related to socialization aspects, and some external factors of influence on travel behaviors during and after the crisis, will provide more precise scientific reasoning.Originality/valueThe model was upgraded to some current constructs of salient short-term post-COVID-19 travel behavior embedded in the core principles of universal human values. By separating specific segments of tourists who appreciate personal safety and conformity, from those sharing the extensive need for self-direction and adventure, the suggested model presents a strong background for predicting flows in the post-COVID-19 era.
塑造旅行行为的个性:新冠疫情后的情景
目的通过系统识别疫情环境中人类基本价值体系所反映的心理表现,为更好地理解游客行为和旅游模式提供依据。设计/方法/方法使用了来自欧洲社会调查第9轮核心模块的大型随机样本(来自29个欧洲国家的49,519名受访者)。利用开放与保守两种对立的价值结构中的12个变量,构建了新冠肺炎后心理旅行行为模型,塑造了特定的个性。结果通过k均值聚类分析,将游客分为风险敏感型、风险冷漠型、风险容忍型和风险抵抗型四种类型。不同群体的风险敏感性各不相同,并受到社会人口特征、经济地位的影响,甚至在不同国家和旅游文化之间存在地理差异。研究局限/影响首先,数据是在大流行之前收集的,不包括有关旅游参与的信息。第二,该模型完全由内部因素驱动——动机。调查其他变量,特别是与社会化方面有关的变量,以及危机期间和危机后影响旅行行为的一些外部因素,将提供更精确的科学推理。原创性/价值该模型被升级为当前构建的一些突出的短期后covid -19旅行行为,这些行为根植于人类普遍价值观的核心原则中。通过将重视个人安全和一致性的特定游客群体与具有广泛自我导向和冒险需求的游客群体区分开来,所建议的模型为预测后covid -19时代的客流提供了强大的背景。
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来源期刊
Journal of Tourism Futures
Journal of Tourism Futures HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
15.70
自引率
6.00%
发文量
64
审稿时长
34 weeks
期刊介绍:
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