{"title":"Spatio-temporal analysis of meta-data semantics of market shares over large public geosocial media data","authors":"Abdulaziz Almaslukh, A. Magdy, Sergio J. Rey","doi":"10.1080/17489725.2018.1547428","DOIUrl":null,"url":null,"abstract":"ABSTRACT Monitoring market share changes over space and time is an essential and continuous task for commercial companies and their third-party local agents to adjust their sale campaigns and marketing efforts for profit maximisation. This paper uses social media data as a cheap and up-to-date source to reveal the implicit semantics that are embedded in the meta-data of public geosocial datasets. We use Twitter data as a prime example of rich geosocial data. These data are associated with several meta-data attributes. Using this meta-data, we perform a geospatial analysis for the source platform from which a tweet is posted, e.g. from Apple or Android device. Our analysis studies all counties in US connected states over 2 years 2016–2017. We show that market structure at the national level masks substantial variation at the county scale. Moreover, we find strong spatial autocorrelation in platform distribution and market share in the US. In addition, we show interesting changes over the 2 years that motivates further analysis at different spatial and temporal levels. Our results are supported with visual maps of location quotients and market dominance, in addition to formal test results of spatial autocorrelation, and spatial Markov analysis.","PeriodicalId":44932,"journal":{"name":"Journal of Location Based Services","volume":"12 1","pages":"215 - 230"},"PeriodicalIF":1.2000,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/17489725.2018.1547428","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Location Based Services","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17489725.2018.1547428","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"TELECOMMUNICATIONS","Score":null,"Total":0}
引用次数: 2
Abstract
ABSTRACT Monitoring market share changes over space and time is an essential and continuous task for commercial companies and their third-party local agents to adjust their sale campaigns and marketing efforts for profit maximisation. This paper uses social media data as a cheap and up-to-date source to reveal the implicit semantics that are embedded in the meta-data of public geosocial datasets. We use Twitter data as a prime example of rich geosocial data. These data are associated with several meta-data attributes. Using this meta-data, we perform a geospatial analysis for the source platform from which a tweet is posted, e.g. from Apple or Android device. Our analysis studies all counties in US connected states over 2 years 2016–2017. We show that market structure at the national level masks substantial variation at the county scale. Moreover, we find strong spatial autocorrelation in platform distribution and market share in the US. In addition, we show interesting changes over the 2 years that motivates further analysis at different spatial and temporal levels. Our results are supported with visual maps of location quotients and market dominance, in addition to formal test results of spatial autocorrelation, and spatial Markov analysis.
期刊介绍:
The aim of this interdisciplinary and international journal is to provide a forum for the exchange of original ideas, techniques, designs and experiences in the rapidly growing field of location based services on networked mobile devices. It is intended to interest those who design, implement and deliver location based services in a wide range of contexts. Published research will span the field from location based computing and next-generation interfaces through telecom location architectures to business models and the social implications of this technology. The diversity of content echoes the extended nature of the chain of players required to make location based services a reality.