Digital Environment and Internet Mobile Trends: Hotels and Travel Agencies Perspective

Abstract

The academics consider that due to the process of digitalization, the data collected by recording the digital traces became a valuable source to analyse various aspects of customer behaviours. In that context, the mobile traffic data exploration provides new insights in tourism market dynamics. Over time, it becomes crucial to approach both new frameworks and real-time monitoring systems to understand how the customer dynamics perceived over mobile traffic, shape the structure of tourism sector in order to make better planning decisions and improve management. Following the stated, the intention of this study is few, namely: (i) to highlight significant figures referring EU-28 digital environment, (ii) to present and elaborate Internet mobile trends, generally and referring hotel and travel agency area, and (iii) to strengthen the tourism managers’ level of awareness regarding the role of mobile internet for business benefits. In research, both theoretical and empirical part, are reproduced secondary data of eu- 28 country, mainly for Croatia and Slovenia respectively. In conclusion part are discussed perspectives of mobile internet in current digital environment, as well as its position within the hotel and travel agencies areas.