{"title":"Finding alternatives: Canadian attitudes towards novel foods in support of sustainable agriculture","authors":"J. Music, J. Burgess, Sylvain Charlebois","doi":"10.17170/KOBRA-202102163265","DOIUrl":null,"url":null,"abstract":"Global agriculture and farming practices account for roughly a quarter of total atmospheric emissions. Protein agricultural is especially prone to green-house gas emissions. There is a need to find alternatives, both in the form of protein and sustainable practices in providing alternative protein sources. However, sustainable agricultural practices must consider consumer behaviour and attitude towards switching protein sources. In this study, we carried out a survey of 993 Canadians in order to better understand the likelihood of adoption of alternative proteins, cultured meat, insects and jellyfish; attitudes towards sustainable agriculture were also explored. Results show that novel foods that imitate traditional protein sources have a higher acceptance rate than those that are not part of the cultural food landscape. There is no evidence that consumers would switch from traditional protein sources when given more protein source options, calling into question the environmental efficacy of novel food offering. This suggests that investment in alternative proteins as sustainable agriculture requires consumer engagement in order to see widespread success.","PeriodicalId":12705,"journal":{"name":"Future of Food: Journal on Food, Agriculture and Society","volume":" ","pages":""},"PeriodicalIF":0.6000,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Future of Food: Journal on Food, Agriculture and Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17170/KOBRA-202102163265","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"FOOD SCIENCE & TECHNOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
Global agriculture and farming practices account for roughly a quarter of total atmospheric emissions. Protein agricultural is especially prone to green-house gas emissions. There is a need to find alternatives, both in the form of protein and sustainable practices in providing alternative protein sources. However, sustainable agricultural practices must consider consumer behaviour and attitude towards switching protein sources. In this study, we carried out a survey of 993 Canadians in order to better understand the likelihood of adoption of alternative proteins, cultured meat, insects and jellyfish; attitudes towards sustainable agriculture were also explored. Results show that novel foods that imitate traditional protein sources have a higher acceptance rate than those that are not part of the cultural food landscape. There is no evidence that consumers would switch from traditional protein sources when given more protein source options, calling into question the environmental efficacy of novel food offering. This suggests that investment in alternative proteins as sustainable agriculture requires consumer engagement in order to see widespread success.
期刊介绍:
Future of Food: Journal on Food, Agriculture & Society (FOFJ) was founded in 2012 in order to provide a platform for scientific debate on agriculture and food-related themes with the goal of a sustainable future for people and planet. The journal is aimed at contributing to debates on sustainable food production and consumption, and is most interested in tackling the most important challenges to the global agri-food system, such as hunger and malnutrition, depletion of natural resources, climate change, threats to biodiversity, and inequity in the agrarian sphere. The journal understands itself as a multi-disciplinary effort and is especially designed to foster interaction between different disciplines and approaches. Hence it invites inputs from social and natural sciences, arts and humanities, academics and scholar-activists, civil society and agroecology practitioners. The journal is attempting to reach its goal by providing open access to readers and allowing contributions without submission fees or publication fees. Contributors are kindly asked to keep in mind that the journal is a non-profit endeavour and that staff time is limited. The journal cannot provide guarantees or financial support for any submission and cannot accept legal responsibility for any stage of the submission process. The Editorial Board is made up by a range of international experts who devote time and energy to peer review and its members deserve gratitude and recognition for their excellent work. All communication between authors, editors, reviewers and editorial staff is conducted in an atmosphere of mutual respect. The journal will not tolerate racism, religious, ethnic and national chauvinism, misogynous and hate language and reserves the right to bar anyone who disrespects these principles from using the platform.