{"title":"The grower-trader relationship: experiments with coffee value chain actors in Uganda","authors":"Alexandra Peralta, Robert Shupp, Cansın Arslan","doi":"10.1080/13600818.2021.2007232","DOIUrl":null,"url":null,"abstract":"ABSTRACT In this study, we explore the nature of the relationship between smallholder growers and local traders in the coffee value chain in Eastern Uganda. Analysing the results of two lab-in-the-field experiments (trust and dictator games), we highlight the complex relationship between these two value chain actors. We develop three competing hypotheses: (1) coffee growers will send more to fellow growers than local traders due to social identity and fairness motives as well as because of past opportunistic behaviour of traders (2) coffee growers will send more to traders to curry favour, and (3) growers will send growers and traders the same amount because in a relatively competitive market setting there is little room for opportunistic trader behaviour. We fail to reject our third hypothesis. Our results highlight the importance of fully understanding value chain actor relationships and contexts to better design interventions to improve rural markets.","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":null,"pages":null},"PeriodicalIF":16.4000,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13600818.2021.2007232","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT In this study, we explore the nature of the relationship between smallholder growers and local traders in the coffee value chain in Eastern Uganda. Analysing the results of two lab-in-the-field experiments (trust and dictator games), we highlight the complex relationship between these two value chain actors. We develop three competing hypotheses: (1) coffee growers will send more to fellow growers than local traders due to social identity and fairness motives as well as because of past opportunistic behaviour of traders (2) coffee growers will send more to traders to curry favour, and (3) growers will send growers and traders the same amount because in a relatively competitive market setting there is little room for opportunistic trader behaviour. We fail to reject our third hypothesis. Our results highlight the importance of fully understanding value chain actor relationships and contexts to better design interventions to improve rural markets.
期刊介绍:
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.