NIAT REMAJA MENGGUNAKAN APLIKASI MOBILE COMMERCE DI KOTA DENPASAR

Abstract

Readiness in using technology and the risk of credibility becomes an influence in youth intentions using m-commerce applications. This study aims to determine the intentions of adolescents using m-commerce applications in the city of Denpasar. The model used in this study is a causality model is a study that aims to determine the relationship of a causal cause between exogenous variables and endogenous variables. Dependent variable in this research is Readiness in Pengadobsian and Risk credibility, and independent variable in this research is intention to use m- commerce. Data analysis technique used in this research is technique is data analysis SEM (Structural Equation Modeling) with 125 responden. This research uses purposive sampling technique domiciled in Denpasar City and adolescent consumer with year of birth 1990-2000. The results of data analysis statistically show that perceived usefulness, perceived ease, social influence and condition of the facility is the dimension of readiness in using technology. Security risks and privacy risks are the dimensions of credibility risk. The finding of this research is that readiness in using technology and risk of credibility has no significant effect on the intention of using m-commerce applications. Keywords: behavior intention, technology adobtion readness, kridebility risk, m-commerce