An examination of artefacts in market-oriented firms

IF 2 Q3 BUSINESS

Journal of Research in Marketing and Entrepreneurship Pub Date : 2020-11-11 DOI:10.1108/jrme-02-2019-0012

Cynthia O'Regan, Tomás Dwyer, Julie Mulligan

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引用次数: 2

Abstract

Purpose The purpose of this paper is to examine the nature and influence of artefacts in market-oriented firms. Design/methodology/approach Document analysis, direct observation and 14 key informant interviews were undertaken in 6 case study of companies. Findings The research investigated the nature and influence of four categories of artefacts in market-oriented firms, specifically, stories, arrangements, rituals and language. The four categories of artefacts were found to embody, reinforce, create and compliment the values, norms and behaviours of a market-oriented culture. Market-oriented artefacts are thus core to a market-oriented culture and in developing a market orientation. Research limitations/implications The four categories of artefact, namely, stories, arrangements, rituals and language embody a market-oriented culture; these artefacts are necessary to implement market-oriented behaviours. Artefacts play a significant cultural and behavioural part in creating a market-oriented culture. Practical implications To be a market-oriented firm means implementing a market-oriented culture. This paper requires managers to assess the degree to which they have developed and used market-oriented artefacts in the establishment and strengthening of a market-oriented culture. Originality/value This paper addresses the limited understanding of market-oriented artefacts as an element of a market-oriented culture.

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市场化企业中的人工制品研究

目的研究市场导向企业中人工制品的性质及其影响。设计/方法/方法在6家公司的案例研究中进行了文献分析、直接观察和14个关键信息提供者访谈。本研究调查了市场导向企业中四类人工制品的性质和影响，即故事、安排、仪式和语言。研究发现，这四类人工制品体现、加强、创造和赞美了以市场为导向的文化的价值观、规范和行为。因此，以市场为导向的人工制品是以市场为导向的文化和发展市场导向的核心。故事、安排、仪式和语言这四类人工制品体现了一种以市场为导向的文化;这些工件对于实现面向市场的行为是必要的。人工制品在创造以市场为导向的文化中起着重要的文化和行为作用。实践启示:做一个以市场为导向的企业，意味着要实施以市场为导向的企业文化。本文要求管理者评估他们在建立和加强以市场为导向的文化中开发和使用以市场为导向的人工制品的程度。原创性/价值本文阐述了对市场导向的人工制品作为市场导向文化的一个元素的有限理解。

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来源期刊

Journal of Research in Marketing and Entrepreneurship BUSINESS-

CiteScore

3.00

自引率

36.80%

发文量

期刊介绍： The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.The journal stands at the interface of research in marketing and entrepreneurship. Coverage may include, but is not limited to: -The size and structure of the entrepreneurial enterprise. -SMEs and micro businesses approach marketing -Intrapreneurship -The role of entrepreneurship in marketing -The role of marketing in entrepreneurship -How do successful entrepreneurs market their product and services? -Competencies necessary for the successful entrepreneur -The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations -Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes -The influence of external help, support, and personal contact networks -Opportunity recognition -Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs -Strategic and management issues that pertain to marketing -Cultural and sociological perspectives of the entrepreneur -Cross-cultural studies and work on developing economies -Appropriate research methodologies