Environmental Issues and Strategic Corporate Social Responsibility for Organizational Competitiveness

IF 4.4 1区 管理学 Q2 BUSINESS
Rizwan Raheem Ahmed, D. Štreimikienė
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引用次数: 17

Abstract

The objective of this study is to examine a multi-dimensional modified conceptual model based on stakeholder theory & previous literature. The work represents an attempt to evaluate the association of environmental issues and practices of an organization’s corporate social responsibility and the impact of these two factors on overall competitiveness. We have taken four corporate social responsibility (CSR) factors regarding the environment that affect competitive organizational performance. Additionally, we incorporated green innovation as a mediator and social media marketing apps as a moderator to examine the impact on organizational competitiveness. We collected 906 responses from the manufacturing and services sectors from the regional developing Asian countries China, India, Pakistan, Bangladesh, and the UAE for more generalizable and robust results. We developed a modified questionnaire and conceptual framework to empirically test organizational performance & competitiveness. For the analysis, we employed SEM-based multivariate modeling. The study’s findings reveal that all the considered CSR factors of the environment positively and significantly impact organizational performance for competitiveness. The results further show that both green innovation as a mediator and social media marketing apps as moderators significantly impact the relationship of CSR factors of environment and organizational competitiveness. Thus, the modified conceptual model demonstrates that the environmental CSR factors are beneficial for the manufacturing and service sectors of developing economies, which create value for competitive business, society, and environment. The findings provide valuable directions for the senior management in the manufacturing and services sector to devise and implement environmental strategies for competitiveness.
环境问题与策略性企业社会责任对组织竞争力的影响
本研究的目的是检验基于利益相关者理论和先前文献的多维修正概念模型。这项工作试图评价环境问题与一个组织的企业社会责任实践之间的联系,以及这两个因素对整体竞争力的影响。我们选取了影响竞争性组织绩效的四个企业社会责任(CSR)环境因素。此外,我们将绿色创新作为中介,将社交媒体营销应用作为调节因素,以检验其对组织竞争力的影响。我们收集了906份来自亚洲地区发展中国家中国、印度、巴基斯坦、孟加拉国和阿联酋的制造业和服务业的回复,以获得更具普遍性和更有力的结果。我们开发了一个改进的问卷和概念框架来实证检验组织绩效和竞争力。为了进行分析,我们采用了基于sem的多变量建模。研究结果表明,所有考虑的企业社会责任因素的环境积极和显著影响组织绩效的竞争力。结果进一步表明,绿色创新作为中介,社会化媒体营销应用作为调节,显著影响了企业社会责任环境因素与企业竞争力之间的关系。因此,修正后的概念模型表明,环境企业社会责任因素有利于发展中经济体的制造业和服务业,它们为竞争性企业、社会和环境创造价值。研究结果为制造业和服务业的高级管理人员制定和实施环境战略以提高竞争力提供了有价值的指导。
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来源期刊
CiteScore
11.30
自引率
2.70%
发文量
33
审稿时长
12 weeks
期刊介绍: The Journal of Competitiveness, a scientific periodical published by the Faculty of Management and Economics of Tomas Bata University in Zlín in collaboration with publishing partners, presents the findings of basic and applied economic research conducted by both domestic and international scholars in the English language. Focusing on economics, finance, and management, the Journal of Competitiveness is dedicated to publishing original scientific articles. Published four times a year in both print and electronic formats, the journal follows a rigorous peer-review process with each contribution reviewed by two independent reviewers. Only scientific articles are considered for publication, while other types of papers such as informative articles, editorial materials, corrections, abstracts, or résumés are not included.
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