{"title":"The Linguistic Landscape as an Identity Construction Site of a United States’ Higher Educational Institution in the Time of COVID-19","authors":"Jae-hyun Im","doi":"10.25159/1947-9417/11405","DOIUrl":null,"url":null,"abstract":"This study examines how the linguistic landscape of a university in the midwestern United States has changed since the COVID-19 pandemic, and how that change has discursively constructed the identities of the university and its community. The focus lies in the newly displayed semiotics that provides information about preventing the virus from spreading. By analysing public signs such as flyers, posters, and banners whose contents have to do with COVID-19, this study found the following five ways in which the institution and community express their identities and voices. The university’s identity has shifted to that of an agent that acts to encourage a united effort to protect itself and its community; a caring entity that cares about community members; a site for community members’ voice expression; a space creator to expand interaction from physical to online discourses; and an information deliverer for international members of the community. This study calls for research that investigates the global pandemic’s influence on the linguistic landscape.","PeriodicalId":44983,"journal":{"name":"Education As Change","volume":" ","pages":""},"PeriodicalIF":0.8000,"publicationDate":"2023-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Education As Change","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.25159/1947-9417/11405","RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
引用次数: 2
Abstract
This study examines how the linguistic landscape of a university in the midwestern United States has changed since the COVID-19 pandemic, and how that change has discursively constructed the identities of the university and its community. The focus lies in the newly displayed semiotics that provides information about preventing the virus from spreading. By analysing public signs such as flyers, posters, and banners whose contents have to do with COVID-19, this study found the following five ways in which the institution and community express their identities and voices. The university’s identity has shifted to that of an agent that acts to encourage a united effort to protect itself and its community; a caring entity that cares about community members; a site for community members’ voice expression; a space creator to expand interaction from physical to online discourses; and an information deliverer for international members of the community. This study calls for research that investigates the global pandemic’s influence on the linguistic landscape.
期刊介绍:
Education as Change is an accredited, peer reviewed scholarly online journal that publishes original articles reflecting critically on issues of equality in education and on the ways in which educational practices contribute to transformation in non-formal, formal and informal contexts. Critique, mainly understood in the tradition of critical pedagogies, is a constructive process which contributes towards a better world. Contributions from and about marginalised communities and from different knowledge traditions are encouraged. The articles could draw on any rigorous research methodology, as well as transdisciplinary approaches. Research of a very specialised or technical nature should be framed within relevant discourses. While specialised kinds of research are encouraged, authors are expected to write for a broader audience of educational researchers and practitioners without losing conceptual and theoretical depth and rigour. All sectors of education are covered in the journal. These include primary, secondary and tertiary education, adult education, worker education, educational policy and teacher education.