How would you like your Turkish coffee? Tourist experiences of Turkish coffee houses in Istanbul

IF 2.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Culture Tourism and Hospitality Research Pub Date : 2021-06-21 DOI:10.1108/ijcthr-11-2020-0274

Serkan Yi̇ği̇t, Nilufer Sahin Percin

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引用次数: 3

Abstract

Purpose The purpose of this study is to examine and understand the experiences of tourists in the Turkish coffee houses in Istanbul, Turkey. Design/methodology/approach In this study, a qualitative case study method was used to analyze tourists’ comments with user-generated content technique by analyzing tourists’ comments. The data used in the study was collected through TripAdvisor, which is considered one of the most famous websites with tourist reviews and comments, between 20 May and 10 June 2020 from tourists’ reviews (n:219). Findings The findings show that Turkish coffee house experiences are heterogeneous based on the dimensions of coffee characteristics, place, satisfaction, recommendation and revisit intention, value/price and value-added experience. Moreover, value-added experience includes some sub-themes such as a memorable experience, authentic experience and culture learning experience. Originality/value There are some studies on Turkish coffee and Turkish coffee culture in the literature, but there have been no empirical studies investigating the Turkish coffee house experiences of tourists. For this reason, this study aims to examine and understand the experiences of tourists in Turkish coffee houses. Therefore, it is believed that this study will fill the current gap in the literature on tourists’ experiences of Turkish coffee houses.

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您要什么样的土耳其咖啡?伊斯坦布尔土耳其咖啡馆的游客体验

目的本研究的目的是检查和了解游客在土耳其伊斯坦布尔的土耳其咖啡馆的体验。设计/方法/方法本研究采用定性案例研究方法，通过对游客评论的分析，采用用户生成内容技术对游客评论进行分析。研究中使用的数据是在2020年5月20日至6月10日期间通过TripAdvisor收集的，TripAdvisor被认为是最著名的旅游评论和评论网站之一(n:219)。研究结果显示，土耳其咖啡馆的体验在咖啡特征、地点、满意度、推荐和再次光顾意愿、价值/价格和增值体验等维度上具有异质性。此外，增值体验还包括一些子主题，如难忘体验、真实体验和文化学习体验。文献中有一些关于土耳其咖啡和土耳其咖啡文化的研究，但还没有对游客的土耳其咖啡馆体验进行实证研究。因此，本研究旨在考察和了解游客在土耳其咖啡馆的体验。因此，相信本研究将填补目前关于土耳其咖啡馆游客体验的文献空白。

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来源期刊

International Journal of Culture Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

3.80

自引率

0.00%

发文量

期刊介绍： The International Journal of Culture, Tourism, and Hospitality Research focuses on building bridges in theory, research, and practice across the inter-related fields of culture, tourism and hospitality. Published with the IACTHR it encourages articles that advance theory and research on the roles of culture, tourism, and hospitality in the lives of individuals, households, and organizations. This includes the perspectives and interpretations of all stakeholders including participants and providers of tourism and hospitality services. The journal especially seeks to nurture interdisciplinary multicultural work among sociological, psychological, geographical, consumer, leisure, marketing, travel and tourism, hospitality, and sport and entertainment researchers. IJCTHR covers: -Tourist culture and behaviour -Marketing practices in tourism and hospitality, and how this relates to cultures -Consumer behaviour and trends in tourism and hospitality -Destination culture and destination marketing -International tourism and hospitality