Intention to Purchase through Parent Blogs: Evidence from Poland

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2023-08-08 DOI:10.1080/15332861.2023.2234121

J. Canduela, Monika Gdanska-Ast, Kristen Marshall, C. Lindsay, R. Raeside

引用次数: 0

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通过家长博客购买意向:来自波兰的证据

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.