Workcation (Workation) Travel Experiences, Satisfaction and Revisit Intentions: Focusing on Conceptualization, Scale Development, and Nomological Network

IF 8 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel Research Pub Date : 2023-07-21 DOI:10.1177/00472875231188717

Hakseung Shin, Jinhee Lee, Namjo Kim

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引用次数: 0

Abstract

Since the COVID-19 crisis has accelerated digital transformation around the world, one notable trend in the tourism industry is the emergence of long-stay tourism, such as workcation which combines working and vacationing. Although workcation travel displays unique experiential characteristics compared with traditional travel experiences, conceptual and empirical knowledge on the nature and dimensional structure of such experiences is lacking. To fill this gap, this research conceptualizes workcation travel experiences and develops a multi-dimensional scale to measure the degree of such experiences. Based on the analysis of qualitative interviews, four workcation travel experience dimensions are identified: relaxing, improvised, autonomous, and localized experiences. Building on this, two online surveys with workcation travelers were conducted to develop a multi-dimensional scale of workcation travel experiences. Lastly, the nomological network of the developed scale with workcation satisfaction and revisit intentions was investigated. Theoretical and practical implications are provided.

查看原文本刊更多论文

工作假期旅游体验、满意度与再访意向:概念化、规模发展与法则网络的聚焦

由于新冠肺炎危机加速了世界各地的数字化转型，旅游业的一个显著趋势是出现了长期旅游，例如工作和度假相结合的工作。尽管与传统的旅行体验相比，工作旅行表现出独特的体验特征，但缺乏关于这种体验的性质和维度结构的概念和经验知识。为了填补这一空白，本研究将工作旅行体验概念化，并开发了一个多维尺度来衡量这种体验的程度。基于定性访谈的分析，确定了四个工作旅行体验维度：放松、即兴、自主和本地化体验。在此基础上，对工作旅行者进行了两次在线调查，以开发多维度的工作旅行体验。最后，研究了具有工作满意度和重访意愿的发展量表的法理网络。提供了理论和实践启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Travel Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

18.90

自引率

9.00%

发文量

期刊介绍： The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.