Socially responsible investing (SRI) as a factor of competitiveness and sustainable development of organizations in young consumers' opinion

IF 1.2 Q4 BUSINESS
A. Majewska, Patrycja Bełtowska
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引用次数: 0

Abstract

. Young consumers belonging to Generation Z stand out from previous generations of consumers. The authors are interested in whether its representatives are familiar with the assumptions of corporate social responsibility and identify CSR activities implemented within the organisation. It is because CSR practices and activities undertaken by the companies influence the decision about SRI. The main objective of the paper is to analyse of use the SRI in organisations to build their competitive advantage in the market. This objective has been achieved by analysing and interpreting the results of our own research, conducted using the CAWI technique, among Polish representatives of Generation Z (n = 642). There were formulated hypotheses that the implementation of CSR in an organisation determines the decision about socially responsible investing and that socially responsible investing supports the building of a company's competitive advantage in the market. The hypotheses were verified on the basis of data obtained during the own questionary. There are used the correlation analysis using the chi-square independence test and Tschuprow's T-coefficient. The obtained results indicated that the Polish Z generation is a group knowledgeable about the CSR concept and aware of its importance in terms of influencing an organisation's positive reputation. The study has lasting value for the academic discussion on the impact of CSR and SRI on building an organisation's competitive advantage.
年轻消费者认为,社会责任投资是组织竞争力和可持续发展的一个因素
. 属于Z世代的年轻消费者在前几代消费者中脱颖而出。作者感兴趣的是其代表是否熟悉企业社会责任的假设,并确定在组织内实施的企业社会责任活动。这是因为企业的企业社会责任实践和活动影响了企业社会责任的决策。本文的主要目的是分析在组织中使用SRI来建立他们在市场上的竞争优势。这一目标是通过分析和解释我们自己的研究结果来实现的,我们使用CAWI技术对波兰Z世代的代表(n = 642)进行了研究。制定的假设是,企业社会责任的实施决定了社会责任投资的决策,社会责任投资支持企业在市场上的竞争优势的建立。根据在自己的问题中获得的数据,这些假设得到了验证。相关分析采用卡方独立检验和Tschuprow的t系数。所获得的结果表明,波兰Z世代是一个了解企业社会责任概念的群体,并意识到其在影响组织积极声誉方面的重要性。该研究对企业社会责任和社会责任对构建组织竞争优势的影响的学术讨论具有持久的价值。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
自引率
5.90%
发文量
80
审稿时长
20 weeks
期刊介绍: ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES ISSN 2345-0282 (online) is a peer-reviewed scientific journal, serving as a platform to foster multi/interdisciplinary innovations that bring together the research communities and the end-users being affected. It is where theory meets practice, evident in the authors being experts across the industrial value chain – including business visionaries, regulatory and standards bodies, and especially pan-European networking through public and private sector partnerships (PPPs). Accepted papers present outcomes of initiatives and findings across all fields of science and technology, especially social sciences and humanities. Multi/interdisciplinary approach is encouraged. Recent additions to the already well-accomplished editorial board includes experts from the energy and information and communication technologies (ICT) sectors, particularly focused on advances to the state of the arts in environmental sustainability developments. This journal publishes original research papers that are rich with case studies of modern demonstrations, presenting innovative solutions to socio-economic and socio-technical problems that plague modern societies. It is a journal that is positioned as collaborative platform where theory meets practice, which is accomplished by publishing authors who’ve uncovered new linkages between data formulation and the underpinning theories, cases, observations, and validated hypotheses arising from the analysis of that data. ESI journal scope includes as well a particular focus on the business development side of smart electricity grids regarding financial or innovative technological aspects surrounding: renewable production, energy storage and management, construction materials, retrofitting, urban planning, and the trading of actors within emerging markets affected by energy supply and demand tradeoff.
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