Status Consumption in Emerging Markets: Evidence from Brazil

Q3 Business, Management and Accounting

Latin American Business Review Pub Date : 2022-02-10 DOI:10.1080/10978526.2022.2031203

Custodio Genésio da Costa Filho, J. D. de Mesquita, D. Rezende

引用次数: 1

Abstract

Abstract This study aimed to evaluate the influence of cultural capital on status consumption in the middle class of Brazil. It was conducted via three focus groups and 18 individual semi-structured interviews, involving middle-class adult men from Belo Horizonte, Brazil. Based on content analysis, we analyzed various items of status consumption and identified several differences between members of the lower and upper middle class, with high and low cultural capital. Results indicate that the distinction is sharp in some social consumption fields (cooking practices, language skills, and travel) yet only slight in other categories (sports, technological, and home products).

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新兴市场的现状消费：来自巴西的证据

摘要本研究旨在评估文化资本对巴西中产阶级身份消费的影响。它通过三个焦点小组和18个个人半结构化访谈进行，涉及来自巴西贝洛奥里藏特的中产阶级成年男性。在内容分析的基础上，我们分析了各种身份消费项目，并确定了中下层和中上层成员之间的一些差异，以及文化资本的高低。结果表明，在一些社会消费领域（烹饪实践、语言技能和旅行），这种差异很明显，但在其他类别（体育、科技和家居产品），这种区别很小。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Latin American Business Review Business, Management and Accounting-Business and International Management

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Latin American Business Review is a quarterly, refereed journal which facilitates the exchange of information and new ideas between academics, business practitioners, public policymakers, and those in the international development community. Special features of the journal will keep you current on various teaching, research, and information sources. These activities all focus on the business and economic environment of the diverse and dynamic countries of the Americas.