Alcohol Marketing and Consumption in Thailand: Results from the International Alcohol Control Policy Study

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-04-08 DOI:10.7895/ijadr.401

Nongnuch Jindarattanaporn, Surasak Chaiyasong, V. Vongmongkol, C. Akaleephan

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Abstract

Background: Alcohol marketing is a facilitator of alcohol consumption and related harm. The objectives of this study were to examine associations between alcohol consumption and exposure to and liking of alcohol marketing activities in Thailand. Methods: Data were obtained from the Thailand International Alcohol Control Policy study in 2012/2013 with 5,808 respondents aged betwee 15 and 65 years. Logistic regression models were applied to determine factors associated with liking alcohol advertisements and being a current drinker, regular drinker and binge drinker. Results: Of all respondents, 75% were exposed to alcohol advertising on television followed by sports sponsorship (69%) and point of sale (66%). Youth reported higher levels of exposure to alcohol advertising via all activities/channels, particularly online media, than adults (except radio). Respondents with high exposure to alcohol advertising were more likely to like alcohol advertising (adjusted odds ratio (AOR)=7.32, 95%confidence interval (CI): 4.91-10.92), compared to respondents who never exposed to alcohol advertising. The odds ratios of being a drinker (AOR=2.28, 95%CI: 1.82-2.85), a regular drinker (2.10, 1.57-2.81) and a binge drinker (2.57, 1.94-3.41) were significantly higher among those who highly liked alcohol advertising compared with those who did not. Conclusion: Thailand should place greater restrictions on alcohol advertising and marketing activities.

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泰国的酒精营销和消费:国际酒精控制政策研究的结果

背景：酒精营销是酒精消费和相关危害的促进者。这项研究的目的是检验泰国的酒精消费与接触和喜欢酒精营销活动之间的关系。方法：数据来自2012/2013年泰国国际酒精控制政策研究，共有5808名年龄在15岁至65岁之间的受访者。应用Logistic回归模型来确定与喜欢酒精广告、经常喝酒和酗酒相关的因素。结果：在所有受访者中，75%的人接触过电视上的酒类广告，其次是体育赞助（69%）和销售点（66%）。据报告，与成年人（电台除外）相比，青少年通过所有活动/渠道，特别是在线媒体，接触酒精广告的程度更高。与从未接触过酒精广告的受访者相比，接触过酒精的受访者更有可能喜欢酒精广告（调整后的比值比（AOR）=7.32，95%置信区间（CI）:4.91-10.92）。高度喜欢酒类广告的人（AOR=2.28，95%CI:1.82-2.85）、经常喝酒的人（2.10，1.57-2.81）和狂饮的人（2.5719.94-3.41）的比值比明显高于不喜欢酒类广告者。结论：泰国应加大对酒类广告和营销活动的限制。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.