Culture-centred approach to digital health communication: Sustaining health, addressing inequalities, transforming structures

Abstract

This essay examines critically the hegemonic discourses of digital health communication, attending to the role of digital technologies in expanding the reach of digital technologies while exacerbating inequalities in health outcomes. Drawing on a culture-centred approach, it foregrounds the role of communication infrastructures for voices at the margins of neo-liberal economies. These voices put forth an organizing logic of care that dismantle the ideology of neo-liberalism.