Development of a translation device for axiological-semantic density in political news articles: wording and charging

Abstract

Abstract The concept of axiological-semantic density from Legitimation Code Theory (LCT) is extremely helpful in analysing political knowledge-building, as it describes the strength of relations between various people, political stances and moral judgements, enabling these to be positioned in relation to each other. We present a multi-level translation device designed to identify strengths of axiological-semantic density in political news articles from the Daily Sun, South Africa’s most popular tabloid newspaper. This translation device was devised through analysis of selected texts from a corpus of 516 articles published between January and June 2015. It was developed through a collaborative process involving the first author and a team of student research assistants. The final translation device has five tools, of which two, the wording and charging tools, are described in this article, and then illustrated using an example analysis of a Daily Sun political news article. Both tools reveal insights into South African political discourses and ways in which axiological-semantic density can be enacted in future research. Making axiological-semantic density visible using such a translation device also has practical applications in assisting readers to understand the ways in which publications such as the Daily Sun position political parties, enabling them to engage more constructively in discussions on the country’s future.